Measurements you’ll actually use

Every day, your CRM is collecting tons of measurable data that you're probably ignoring.

That's expected, of course. You're probably not interested in all of it.

But what measurements would you actually like to have?

When you say, "If I knew X, then I could Y," what's that X?

If it's related to your people — donors, event participants, members, staff — there's a good chance your CRM is tracking it, or could be made to track it, or a meaningful approximation of it, while requiring little effort on your part

You just have to know what it is you want to measure, and why.

Once you have that, actually tracking it might be a lot easier than you think.

All the best,
A.