Membership is belonging

I've been a member of my local Chamber of Commerce for over 10 years.

But I've never once had a client in the local area, and never really expect to.

Waste of money? Not at all.

I'm proud to be a member, despite the fact that I'm not using almost any of the benefits that membership offers.

So what do I get out of being a member?

• Assurance that I'm supporting an organization that does good for people I care about.

• Connection to others who share similar values.

• A sense of belonging.

Here's the thing:

Not every organization needs a membership program. Maybe yours doesn't either.

But I'm willing to bet that many of your constituents would love to have a way to "belong" more in your work.

What could that do for your mission? What steps could you take to help more people feel like they belong with you?

All the best,
A.