More ways to belong

If every one of your members (or whatever you like to call them) had renewed in the past 5 years, where would your organization be?

Member dues. Advocates for your cause. Mentors for your new members. Volunteers for your programs.

The people who want to support your work are undoubtedly your greatest asset.

What steps are you taking now to help them stick around just a little longer?

Could you create a membership level for alumni who don't need the same benefits as active members but still want to support your work?

Would your retiring members gain a sense of satisfaction helping your new members through a mentoring program?

Here's the thing:

Unless they've found some reason to hate you outright, most of you departing members would still love to help your work in one way or another.

Why let the beauty of that partnership slip away unattended?

All the best,
A.