Mowing the lawn

Handling your day-to-day CRM operations in-house is an important step in gaining mastery and ownership of your systems.

But it doesn't mean you have to handle everything in-house.

There are plenty of important but routine maintenance tasks that have little bearing on your mastery of your systems:

• Website hosting,

• Security updates,

• Outbound email routing,

• Uptime monitoring,

• and more.

These are all standard operations that are easily provided at a predictable cost through outside services. And building your own reliable solution for those things is probably going to take more time and effort than it's worth.

Compare it to managing your office space. For systems that are unique to your way of operating, you get a lot of value by managing them in-house.

But it's often smart to hire an outside service for things like housekeeping, window washing, and maintenance of your parking lot and landscaping.

Here's the thing:

Mastery of your systems does require the building of long-term institutional knowledge. But it doesn't mean you have to mow the lawn yourself.

All the best,
A.