“patchwork of tools”

One of the main roadblocks to members better connecting with their association is the patchwork of tools members are asked to use ... Nearly 40 percent of survey respondents cited “too many different tools” and “ease of navigation” as their chief frustrations with their association’s technology.

That's a finding from a recent global survey of nearly 2,000 professional association members. (ASAE: Study: Membership Tech Is Leaving Engagement Gaps)

Frustrations like this might account for the roughly 60% of “early career” association members who said they were not likely to renew their membership.

Are you sending your members to several different websites for things that really could be handled in your primary CRM?

Things like event registration, membership sign up and renewal, content subscriptions?

If you are, think about how this is affecting your members’ experience with your organization, and their willingness to renew their membership next year.

Chances are you can get a significant increase in membership retention by streamlining these experiences for them.

All the best,
A.