Perfect systems

Written By Allen Shaw

Can you imagine the perfect CRM system?

Perfect is hard to define, but I imagine the perfect CRM system would meet these requirements:

  • Easy to use by everyone in all situations without training

  • Able to handle every conceivable use case for every conceivable user

  • 100% guaranteed to be free of bugs

  • Beautiful and pleasing to the eye

  • Maximum cost of ownership: $0

Obviously, this doesn't exist.

You can tweak the requirements and trade off one for another, but you're not going to find one CRM that checks all of those boxes.

There's no right answer. It's just a question of where you want to place your priorities.

All the best,
A.

Allen Shaw
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