Reasons not to create a CRM strategy

Not everyone spends the time and effort to formulate a clear CRM strategy.

Of course there are reasons to avoid it:

• It's hard to prioritize strategy when you feel like you're already just fighting fires day-to-day.

• It seems a vague notion.

• It's unfamiliar.

• It's not sexy.

• It's not talked about much in the CiviCRM community.

• It doesn't have a quick payoff.

• It's another list of things to get done.

• It's not a sure bet.

• It requires buy-in from key stakeholders, so any strategy you design runs the risk of just sitting on someone's desk.

• The status quo is not so bad. Things are fine, right now.

• It's a commitment.

• It defines measures of success — so it also defines measures of failure.

All of those, and more.

And it's understandable. After all, we probably all have opportunities in our lives that we're avoiding for one reason or another.

But sometimes …
eventually …
you get the feeling …
that the status quo is not good enough.
That you're just treading water.
That there are real opportunities to make an impact.
That it would actually be enjoyable and thrilling to go after them.

When you start to feel that, it's time to start asking what your real goals are, and how to make a plan to achieve them.

That's what a CRM strategy is about.

All the best,
A.