Reasons not to use CiviCRM: no need

Here's a good reason that you might not want to use CiviCRM:

You don't have a use for most of what it offers.

• Just want to collect donations, get the donor's money, and then never contact them again? Just use PayPal.

• Just want to sell tickets to one event, and then never contact the attendees again? Just use EventBrite.

• Just want to send out thousands of emails now and then, but not segment your email lists based on interactions like event attendance, contribution history, membership level, etc? Just use MailChimp.

CiviCRM's power lies in bringing all these aspects together, so you can gain useful insights about your constituents — so you can engage them where they are now and lead then where you want them to be.

If you don't need that, you probably don't have a solid business case for CiviCRM.

Here's the thing:

Everyone has goals. Everyone has limited resources.

Smart people work out reasonable strategies to apply their resources effectively in order to reach their goals.

Whatever your goals, be sure your strategy includes mastering the tools you actually need to reach them.

Then you can have confidence that investing in those tools is really worth your effort and expense.

All the best,
A.