ROI without spreadsheets

ROI doesn't require a dashboard.

Most of the time it's just a quiet question in the back of your mind:

Is this worth what it's costing us?

Not just money.
Time. Attention. Goodwill. Momentum.

If a tool, process, or project makes the mission harder to move --
the ROI is negative, even if the line items look fine.

No formulas required.

Just honesty and awareness.

All the best,
A.

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They stopped fundraising -- and it worked

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Only one of these matters