Slapping mosquitoes

Mosquitoes are a fact of life in my part of the world.

At any backyard barbecue, you'll probably be slapping at one or two.

But when your patio lounge is overrun with them, maybe something is up.

That unused kiddie pool under the deck, that's been collecting rainwater for weeks? Maybe you could empty that.

Or, you could just keep slapping at the mosquitoes one by one.

Here's the thing:

Duplicate contacts, spam form submissions, incomplete data — all of these are going to happen with any CRM system.

You'll have to smack them down as they appear.

But when there's a spike in any of them, a little investigation might turn up a simple cause.

You can take some time to address that cause.

Or you could just keep slapping at them one by one.

All the best,
A.