The hammer won’t swing itself

A hammer is a great tool.

It's simple and easily understood.
It does one thing very well.
It's relatively inexpensive.
It lasts a lifetime.

But it won't hammer itself.
It doesn't even know what you're trying to build.

Only you know that.
And only you, or the people you hire, can swing it.

Here's the thing:

Great tools (like your CRM) are important for great results.

But without a clear vision, they can't build anything great.

And without consistent effort, they won't build anything at all.

All the best,
A.