The price is not the value

Imagine you were a professional chef. What would be the value, to you, of a small collection of high-quality knives?

A good friend might have sold them to you for $10. A bad friend might have conned you into paying $5,000. (Yeah, we all need good friends.)

But what you paid for them has nothing to do with how valuable they are in your work.

Once you've got them, what matters is not what they cost you, but how well you use them, how much you enjoy them, and how much they help you get your job done well.

Here's the thing:

If a $10 knife can be invaluable to a professional chef, a license-free CRM can be invaluable to a community-driven organization.

This has important implications for you. More on that tomorrow.

All the best,
A.