What it means to deliver value

Doing good work is a great thing, but by itself it's usually not enough.

I see this all the time in the open source software world. Somebody will create a wonderful piece of software and make it available for anyone to use. It's well written, bug-free, and well designed.

But nobody uses it, and eventually the project dies.

Why? Usually because something else was missing: Did anybody actually know about this software? Was there a good documentation that it would explain what it was for and how to get the most out of it? Was it easy for new users to get started, feel good about the experience, and continue on to master the more complex and powerful features?

Without all that, it doesn't matter how good the software was, not enough people were going to see its value.

Delivering value is a lot like delivering a package. Yes, the package has to have the correct content, but if it isn't delivered to the right person, or the right person doesn't recognize and open the package, then it wasn't really delivered. It was just sent.

Here's the thing:

Delivering value does not mean just doing good work. That good work has to be received and understood by people who can appreciate it.

For all the good work you're doing in your organization, how are you making sure that value is understood and received?

If you want members and potential members to value the good work you do, it's up to you to deliver that value in a way that will actually be received and appreciated.

Your CRM can help you do that.

All the best,
A.