What needle are you trying to move?

There's that nagging feeling that something needs to change — but you don't quite know where to act.

Do you feel it?

Many of my clients do.

The ones who get past it, who take action and get results, have one thing in common:

They start by defining what they want to achieve, and why it would be valuable to achieve it. Only after that do they think about what steps they might take to achieve it, and how effective — or how difficult — those steps might be.

If you're trying to "move the needle" on something, don't waste time guessing about how you can do it, until you've first identified, very clearly, exactly which needle you're trying to move.

Once you've got that, it's a lot easier to separate good ideas from bad ones regarding how you can actually make it happen.

All the best,
A.