What’s on the line for them?

Your organization thrives on the support of people who really could be doing anything else with their money and time.

Members, staff, board members, donors, volunteers, advocates, all of them.

If you want them to buy into your vision, you're going to have to help them see how it makes a difference in things they care about.

Ask yourself:

What’s on the line for them?

When they're thinking about anything related to your mission, what worries them?

What's taking up their head space when they're driving to work? What distracts them from conversation, or keeps them up at night?

It's easy to imagine members in this context; they are paying dues, and they expect to get something out of it.

But it's the same for everyone else who might decide to help you, or instead decide to do something else.

Here's the thing:

Everyone has their own concerns and priorities.

If you can tap into that, if you can help them see how partnering with you can fit those priorities, they'll help you.

Because they value whatever they expect to come from that partnership, much more than they value their contribution.

What do you know about them? And how can you help them to see that value?

All the best,
A.