It’s the outcome

Business consultants love to draw distinctions between goals and objectives.

Go down that rabbit hole if you like. (And if you enjoy that, you'll probably get something good out of it.)

For now, it's enough to make the distinction between tasks and outcomes.

You can stay pretty busy focusing on tasks:

• Coordinating speakers at your next big event

• Composing and sending the monthly newsletter

• Recording the contributions that came in by check

• Reviewing new donors and planning effective follow up

• Reporting, deduping, training, supporting, on it goes.

But after all of that is done, what's the real outcome?

What are you achieving that you actually care about?

Here’s the thing:

Completing tasks is the only way to get anything done.

But the real value of any task lies only in it's effect on a real-world outcome that betters the lives of people you care about.

Otherwise, it's just work.

All the best,
A.